Kari Feinstein Style Lounge
The Style Lounge is a product showcase and gifting suite which allows your company to directly gift celebrities and capture photos of them with your product that can be used for promotional & marketing purposes. FMPR produces five to six Style Lounges annually in anticipation of major award shows and film festivals (Golden Globe Awards, Sundance Film Festival, Academy Awards, MTV Movie Awards, Emmy Awards, Toronto Film Festival). For eight years, these events have successfully helped launch new lines, rehabilitate old products, and keep healthy brands ahead of the competition through our event-driven product placement. The Style Lounge provides companies with a unique opportunity to network and forge personal connections through our superior and reliable personal contacts.
STYLE LOUNGE FAQ
What makes the Style Lounge different from a gift bag?
The Kari Feinstein Style Lounge is not an event focused on blind gift bag giveaways. Instead, it is an opportunity for you and your company to have personal interactions and connections with celebrities and their stylists, while gaining direct contacts for the future. During the event, FMPR staff ensures that your company has access to all Style Lounge attendees. Our wide celebrity turnout guarantees that your company’s product will successfully end up in the hands of nominees, actors, musicians, stylists, buyers, members of the press, and other VIPs who influence the trends in Hollywood. Additionally, FMPR will assist your company with introductions to key buyers for top boutiques in Los Angeles and stylists for the most popular TV shows, movies, and celebrities.
What are the benefits of being a sponsor in the Style Lounge?
One of the Style Lounge’s greatest benefits is the opportunity to capture photos of celebrities with your product. There are innumerable advantages to securing these images; ranging from helping to garner editorial coverage to pitching targeted press outlets; from usage in sales, tradeshows, & showrooms, to usage on your website. Most importantly, you will have the opportunity to obtain multiple celebrity endorsers of your product - a crucial part of any companies branding strategy.
At each Style Lounge, FMPR hires 4-5 in-house photographers to capture photos of celebrities with your product. We trust only the best photography wire service with the task of securing images for your company and ourselves. Our photographers from WireImage are industry veterans and are today’s top providers of celebrity and event photography for the entertainment, music, and fashion industries. All of the nation’s entertainment, teen, and fashion photo editors consistently publish WireImage photos on a daily basis. Each sponsor will have the option of purchasing complete or individual pictures, directly through Wireimage for future marketing purposes.
What press is expected to cover the Style Lounge?
This two day event will generate syndicated coverage on the top entertainment TV shows and local news – ranging from E! News Live, Extra, Entertainment Tonight, MSNBC to KTLA, & Fox. There will be placement of photos in popular weekly & long-lead magazines including US Weekly, Life & Style, OK, Star, In Touch, People, Daily Variety, Entertainment Weekly, 944, Item, Angeleno, LA Confidential, Hollywood Reporter, FWD, WWD, & Apparel News. We also consistently receive write-ups on on-line forums such as E! Online, Daily Candy, & Tip Jar.
How do you get celebrities to attend the Style Lounge?
FMPR consistently provides sponsors with a high caliber of talent from all industries through our established connections and well known events. FMPR takes various measures to secure celebrity attendance at the Style Lounge by working closely with talent publicists, managers, agents and directly with the celebrities through our personal contacts. We have a strong reputation in the industry for producing successful, organized, and well-stocked events which keeps celebrity guests anticipating the next Style Lounge. Although we don’t guarantee the attendance of specific celebrities, our track record shows that celebrities know that it is a win - win situation for them to attend our Style Lounge, and therefore have great incentive to attend our events. Celebrities not only have the opportunity to promote themselves and their new projects, but they are also introduced to our sponsors and their unique products. Style Lounges are held in private estates which are revamped by interior designers, catered by the hottest L.A. eateries, and offer luxurious spa & beauty treatments. Therefore, celebrities truly enjoy participating in the Style Lounge while supporting and building awareness for our charity benefactors.
Who else benefits from the Style Lounge?
We at FMPR feel that is very important to give back to our community. During each Style Lounge we help to raise awareness and funds for various charitable organizations. Past Style Lounge benefactors include Heal the Bay, Best Friends Animal Society, YouthAIDS, Until There’s A Cure, Project Angel Food, CHEC, Covenant House, Doctors without Borders, and many other deserving organizations. A portion of our proceeds benefit these charities and guests who attend the event are encouraged to donate as well.
What does it take to be a sponsor?
In addition to the sponsorship fee, we request that each sponsor provide a range of products at the Style Lounge to adequately showcase your line. To keep your out-of-pocket expenses to a minimum, we suggest a “tiered giving” strategy. This should include:
75 VIP pieces for targeted actors, musicians, TV personalities, musicians and other celebrities (Please note: these numbers are negotiable for fine jewelry, electronics, and other luxury items). These pieces should be your trademark products (or bundles of product) that you would like to be photographed and serve as representation for your company.100 + promotional pieces to distribute to elite media, store buyers, TV, movie, and celebrity stylists. These can range from a smaller, less expensive item with the company logo on them (i.e. a t-shirt, key chain, water bottle) to a limited edition (yet inexpensive) piece created specifically for The Style Lounge.15 VIP pieces for our “editor teaser” baskets. Prior to the event, these items will be distributed to various magazine editors to help them plan editorial coverage of The Style Lounge. The VIP items will be included in promotional gift bag giveaways “for one lucky reader” of a various magazine.FMPR will provide each sponsor with a PR Timeline, guest attendance update, media update and other cross promotion opportunities pre event.
FMPR will provide public relations services or consult with your PR team regarding your company’s involvement in the Style Lounge. This includes pre-press, distributing press releases, post press and follow up materials such as celebrity attendees, media attendees, media clippings, etc…
Who I can anticipate seeing at the Style Lounge?
Past celebrity attendees include Debra Messing, Jessica Alba, Paris Hilton, Sienna Miller, Jessica Biel, Adrian Grenier, Katherine Heigl, Elisha Cuthbert, Winona Ryder, Samuel Jackson, Maria Menounos, Cheryl Hines, Michelle Rodriguez, Ellen Pompeo, Jason Lee, Patrick Dempsey, Kate Walsh, Emilie de Ravin, Sandra Oh, Dominic Purcell, Wentworth Miller, Jeremy Piven, Jesse Metcalfe, Teri Hatcher, Marcia Cross, Eva Longoria, Naveen Andrews, Matthew Fox, Tiffani Thiessen, Adam Brody, Michael Vartan, Mischa Barton, Rachael Bilson, Benjamin McKenzie, Melinda Clarke, Zach Braff, Donald Faison, Jamie Pressly, Natasha Henstridge, Maggie Grace, Evangeline Lilly, Eva Mendes, Ryan Reynolds, Brittany Murphy, Jennifer Love Hewitt, Paula Abdul, Anne Heche, Daryl Hannah, Jack Osbourne, and many more …
Various buyers from Los Angeles boutiques who have attended the Style Lounge range from Lisa Kline to Fred Segal to Kitson to Intuition to Madison to Yellow to Barney’s New York.
Personal stylists, as well as stylists for popular TV shows and movies, are also frequent attendees at the Style Lounge.
How do I sign up?
Please contact Feinstein/McGuiness PR for more information:
6565 Sunset Blvd Suite 426
Los Angeles, CA 90028
Ph. 323.957.2700
Fax 213.232.7781
kari@fmpr.tv