MIKE MCGUINESS
It has been said that it’s not what you know, but rather who you know. However, in the case of Mike McGuiness, it’s more about what you know, who you know, and a third and crucial component: how effective you are at bringing those two elements together in a creative and strategic way.
Charismatic and shrewd, Mike McGuiness has worked in some facet of PR/Marketing for 6+ years. While working as Director of Marketing and Promotions for Spider Club in Los Angeles, Mike McGuiness not only became a skilled event planner, but also developed an astute sense for trend forecasting. This ability together with his close connections with KEY INDUSTRY PLAYERS and tastemakers made him the ideal partner for Kari Feinstein IN DEVELOPING a new boutique PR agency. Under this umbrella, he has brought his special skills to one-of-a-kind promotion strategies for brands like The one Group, Pink Taco, and Reebok.
Mike McGuiness’ unique ability to align brands with perfectly tailored PR campaigns has established him as one of the most effective and forward-thinking players in the game, one who not only knows the what and the who, but also the how of successful public relations, MARKETING, AND BRANDING.