About FMPR

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Feinstein Mcguiness PR, Los Angeles Public Relations

FMPR is a Los Angeles PR firm that specializes in product placement, event planning, publicity, branding, celebrity outreach, entertainment marketing, and red carpet production. In the public relations arena, FMPR handles retainer and project-based clients for Consumer, Lifestyle, Fashion, and Entertainment brands. FMPR works closely as a team with these clients to deliver targeted, comprehensive, and highly effective PR and marketing campaigns, which in turn heighten consumer awareness and trade recognition. Through our strong relationships with key editors in print, online, and electronic media, we are able to strategically place fashion and lifestyle products and brands to secure relevant feature stories and profiles. Our range of media contacts includes national, regional and daily fashion and lifestyle publications, trade and business publications and electronic and new media. FMPR provides clients with detailed press plans with pitch angles and target media outlets.
FMPR is fully equipped to produce a broad range of events from conception to completion. We are known in the industry for our unique approach to event production, including guest list management, DJ, venue, catering, celebrity attendance, red carpet arrivals, event press, fashion shows, and sponsorships. We specialize in conceptualizing and producing high profile events that target key demographics. FMPR maintains a database of celebrity contacts including actors, models, athletes, and musicians. Through our close contacts with either the celebrity or their representatives, we secure celebrity attendance to events that helps to create buzz and garner press coverage.
FMPR produces the Kari Feinstein Style Lounge five times annually in anticipation of major award shows and film festivals. These events not only allow companies to directly gift celebrities, but also capture photos of them with the product for promotional and marketing purposes. Through our effective and event-driven product placement, these events have successfully helped launch new lines, rehabilitate old products, and propel healthy brands ahead of the competition, consistently for the past eight years. The Kari Feinstein Style Lounge is a resourceful event that provides clients with a unique opportunity to network and forge personal connections through our superior and reliable personal contacts.

Celebrity Outreach and Celebrity Wrangling

Our pr agency offers celebrity out reach to clients for events and corporate gatherings.

Celebrity Product Endorsements

We have the capacity to identify and target appropriate representatives for your brand and is able to help you through the entire endorsement process - from negotiations and budgeting down to the contractual details. We'll also leverage our existing relationships to help keep pricing within your budget. Endorsements for your products help to secure a foothold in your targeted marketplace. We handle everything from sports, celebrity, actor and all other types of endorsements. Choose to help market your products.

PRODUCT PLACEMENT

Feinstein/McGuiness PR secures product placement for film and tv, music, fashion and celebrity.

Our unrivaled roster of relationships with everyone from the A-listers, trendsetters, and early adopters at the pinnacle of pop-culture to their top-tier agents, managers, and publicists provides the effortless opportunity to align companies with celebrities. Celebrity driven editorial placement leads to success of a brand in today's competitive market. Consumers are far more apt to take notice of a brand when it bears that coveted celebrity co-sign. At our company, not only do we fully understand this concept but we make the stars align (so to speak) on a daily basis. We target the most appropriate personalities to communicate your objectives.

Aligning our product placement expertise with our public relations division has not only set us apart from the others but has established our name and niche in the industry.

Our personal relationships with tastemakers in the film and television product placement, fashion product placement, music product placement, art product placement and sports product placement that ensures their loyalty.

Public Relations

At FMPR, the use of non-traditional publicity campaigns set us apart from other public relation firms.

In addition to our marketing know-how, our agency has relationships and contacts in a plethora of media types including short and long lead print, broadcast, online, and new media and understands how to uniquely position brands in a way that garners attention from these individuals.

We have our finger on the pulse of pop culture to guide and lead clients in marketing-savy initiatives. Direct celebrity and tastemaker relationships, distinctive sponsorship opportunities, promotions in the form of unique mailings, one of a kind special events, and strategic product placement tactics form the essence of our PR support.

Celebrity Events

FMPR is fully equipped to produce a broad range of events from conception to completion. We are known in the industry for our unique approach to event production , including guest list management, entertainment, venue, catering, celebrity, attendance, red carpet and follow-up press. We specialize in conceptualizing and producing high profile events that target key demographics.

We maintain a database of celebrity contacts including actors, musicians, athletes, and models. Our close personal contact with both the celebrity and their representatives secure their attendance at our events which helps to create buzz and garner major press coverage.

Talent Booking

With the exceptional personal connections we have within the entertainment industry, we are known for our ability to secure high-profile talent for events, showcases, venue openings, or any other event. From live music performances to hosts, we can handle all talent at your event and make all necessary arrangements to grant your brand the best possible level of exposure.

Kari Feinstein Style Lounge Gifting Suite

The Style Lounge is a product showcase and gifting suite which allows your company to directly gift celebrities and capture photos of them with your product that can be used for promotional & marketing purposes. FMPR produces five to six Style Lounges annually in anticipation of major award shows and film festivals (Golden Globe Awards, Sundance Film Festival, Academy Awards, MTV Movie Awards, Emmy Awards, Toronto Film Festival). For eight years, these events have successfully helped launch new lines, rehabilitate old products, and keep healthy brands ahead of the competition through our event-driven product placement. The Style Lounge provides companies with a unique opportunity to network and forge personal connections through our superior and reliable personal contacts.

Style Lounge Gifting Suite Frequently Asked Questions


What makes the Style Lounge different from a gift bag? The Kari Feinstein Style Lounge is not an event focused on blind gift bag giveaways. Instead, it is an opportunity for you and your company to have personal interactions and connections with celebrities and their stylists, while gaining direct contacts for the future. During the event, FMPR staff ensures that your company has access to all Style Lounge attendees. Our wide celebrity turnout guarantees that your company’s product will successfully end up in the hands of nominees, actors, musicians, stylists, buyers, members of the press, and other VIPs who influence the trends in Hollywood. Additionally, FMPR will assist your company with introductions to key buyers for top boutiques in Los Angeles and stylists for the most popular TV shows, movies, and celebrities.

What are the benefits of being a sponsor in the Style Lounge? One of the Style Lounge’s greatest benefits is the opportunity to capture photos of celebrities with your product. There are innumerable advantages to securing these images; ranging from helping to garner editorial coverage to pitching targeted press outlets; from usage in sales, tradeshows, & showrooms, to usage on your website. Most importantly, you will have the opportunity to obtain multiple celebrity endorsers of your product - a crucial part of any companies branding strategy.

At each Style Lounge, FMPR hires 4-5 in-house photographers to capture photos of celebrities with your product. We trust only the best photography wire service with the task of securing images for your company and ourselves. Our photographers from WireImage are industry veterans and are today’s top providers of celebrity and event photography for the entertainment, music, and fashion industries. All of the nation’s entertainment, teen, and fashion photo editors consistently publish WireImage photos on a daily basis. Each sponsor will have the option of purchasing complete or individual pictures, directly through Wireimage for future marketing purposes.

What press is expected to cover the Style Lounge? This two day event will generate syndicated coverage on the top entertainment TV shows and local news – ranging from E! News Live, Extra, Entertainment Tonight, MSNBC to KTLA, & Fox. There will be placement of photos in popular weekly & long-lead magazines including US Weekly, Life & Style, OK, Star, In Touch, People, Daily Variety, Entertainment Weekly, 944, Item, Angeleno, LA Confidential, Hollywood Reporter, FWD, WWD, & Apparel News. We also consistently receive write-ups on on-line forums such as E! Online, Daily Candy, & Tip Jar.

How do you get celebrities to attend the Style Lounge?
We consistently provides sponsors with a high caliber of talent from all industries through our established connections and well known events. We take various measures to secure celebrity attendance at the Style Lounge by working closely with talent publicists, managers, agents and directly with the celebrities through our personal contacts. We have a strong reputation in the industry for producing successful, organized, and well-stocked events which keeps celebrity guests anticipating the next Style Lounge. Although we don’t guarantee the attendance of specific celebrities, our track record shows that celebrities know that it is a win - win situation for them to attend our Style Lounge, and therefore have great incentive to attend our events. Celebrities not only have the opportunity to promote themselves and their new projects, but they are also introduced to our sponsors and their unique products. Style Lounges are held in private estates which are revamped by interior designers, catered by the hottest L.A. eateries, and offer luxurious spa & beauty treatments. Therefore, celebrities truly enjoy participating in the Style Lounge while supporting and building awareness for our charity benefactors.

Who else benefits from the Style Lounge?
We at our agency feel that is very important to give back to our community. During each Style Lounge we help to raise awareness and funds for various charitable organizations. Past Style Lounge benefactors include Heal the Bay, Best Friends Animal Society, YouthAIDS, Until There’s A Cure, Project Angel Food, CHEC, Covenant House, Doctors without Borders, and many other deserving organizations. A portion of our proceeds benefit these charities and guests who attend the event are encouraged to donate as well.

What does it take to be a sponsor?
In addition to the sponsorship fee, we request that each sponsor provide a range of products at the Style Lounge to adequately showcase your line. To keep your out-of-pocket expenses to a minimum, we suggest a “tiered giving” strategy. This should include:

  • 75 VIP pieces for targeted actors, musicians, TV personalities, musicians and other celebrities (Please note: these numbers are negotiable for fine jewelry, electronics, and other luxury items). These pieces should be your trademark products (or bundles of product) that you would like to be photographed and serve as representation for your company.

  • 100 + promotional pieces to distribute to elite media, store buyers, TV, movie, and celebrity stylists. These can range from a smaller, less expensive item with the company logo on them (i.e. a t-shirt, key chain, water bottle) to a limited edition (yet inexpensive) piece created specifically for The Style Lounge.

  • 15 VIP pieces for our “editor teaser” baskets. Prior to the event, these items will be distributed to various magazine editors to help them plan editorial coverage of The Style Lounge. The VIP items will be included in promotional gift bag giveaways “for one lucky reader” of a various magazine.

  • FMPR will provide each sponsor with a PR Timeline, guest attendance update, media update and other cross promotion opportunities pre event.
    • We will provide public relations services or consult with your PR team regarding your company’s involvement in the Style Lounge. This includes pre-press, distributing press releases, post press and follow up materials such as celebrity attendees, media attendees, media clippings, etc…

    Who I can anticipate seeing at the Style Lounge?
    Past celebrity attendees include Debra Messing, Jessica Alba, Paris Hilton, Sienna Miller, Jessica Biel, Adrian Grenier, Katherine Heigl, Elisha Cuthbert, Winona Ryder, Samuel Jackson, Maria Menounos, Cheryl Hines, Michelle Rodriguez, Ellen Pompeo, Jason Lee, Patrick Dempsey, Kate Walsh, Emilie de Ravin, Sandra Oh, Dominic Purcell, Wentworth Miller, Jeremy Piven, Jesse Metcalfe, Teri Hatcher, Marcia Cross, Eva Longoria, Naveen Andrews, Matthew Fox, Tiffani Thiessen, Adam Brody, Michael Vartan, Mischa Barton, Rachael Bilson, Benjamin McKenzie, Melinda Clarke, Zach Braff, Donald Faison, Jamie Pressly, Natasha Henstridge, Maggie Grace, Evangeline Lilly, Eva Mendes, Ryan Reynolds, Brittany Murphy, Jennifer Love Hewitt, Paula Abdul, Anne Heche, Daryl Hannah, Jack Osbourne, and many more … Various buyers from Los Angeles boutiques who have attended the Style Lounge range from Lisa Kline to Fred Segal to Kitson to Intuition to Madison to Yellow to Barney’s New York. Personal stylists, as well as stylists for popular TV shows and movies, are also frequent attendees at the Style Lounge.

    How do I sign up? Please contact Feinstein/McGuiness PR for more information: 6565 Sunset Blvd Suite 426
    Los Angeles, CA 90028 Ph. 323.957.2700
    Fax 213.232.7781 kari@fmpr.tv

    KARI FEINSTEIN

    Sometimes the road less traveled can make all the difference to those bold enough to adventure along it. Kari Feinstein is one of those people. Cutting her teeth at esteemed prestigious talent agency CAA, Feinstein developed a strong network base of top-tier talent and media relationships.

    However it was her desire to utilize these relationships and her need to change the game that led to her to open up her own public relations firm. Feinstein was not content to follow the traditional marketing paths. Instead, she has successfully promoted new brands (as well as re-positioned well established brands) through a hybrid of innovative and traditional means, such as her now world-renowned Style Lounge and product placement with influential underground tastemakers and trend-setting celebrities alike.

    Feinstein has been instrumental in increasing awareness for companies such as Reebok, Lutron and the one group (which she counts as retainer clients) as well as Blackberry, H. stern, Christian dior, Pink Taco Restaurants, and Frederic fekkai. With her creative talents and her commitment to taking on brands she believes in, Feinstein will no doubt continue to find success at the end of the roads less traveled.

    MIKE MCGUINESS

    It has been said that it’s not what you know, but rather who you know. However, in the case of Mike McGuiness, it’s more about what you know, who you know, and a third and crucial component: how effective you are at bringing those two elements together in a creative and strategic way.

    Charismatic and shrewd, Mike McGuiness has worked in some facet of PR/Marketing for 6+ years. While working as Director of Marketing and Promotions for Spider Club in Los Angeles, Mike McGuiness not only became a skilled event planner, but also developed an astute sense for trend forecasting. This ability together with his close connections with KEY INDUSTRY PLAYERS and tastemakers made him the ideal partner for Kari Feinstein IN DEVELOPING a new boutique PR agency. Under this umbrella, he has brought his special skills to one-of-a-kind promotion strategies for brands like The one Group, Pink Taco, and Reebok.

    Mike McGuiness’ unique ability to align brands with perfectly tailored PR campaigns has established him as one of the most effective and forward-thinking players in the game, one who not only knows the what and the who, but also the how of successful public relations, MARKETING, AND BRANDING.